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Benefits enrollment solutions

Now more than ever, workplace benefits play an important role in helping to protect employee finances. But employee benefits only have value if employees understand how to use them. You can make an impact when you make a plan to help ensure employees can make informed choices based on their needs.

Guardian works with you to develop an active enrollment strategy to meet your needs and help employees get the most value from their benefits.

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Help provide clarity and confidence with enrollment decisions

When employees are engaged and educated on their benefits, it can lead to a positive enrollment experience and contribute to greater workforce loyalty. Developing an enrollment strategy can help overcome some of the common challenges employees face.

  • The average employee only spends 20 minutes reviewing non-medical benefits.1

  • 45% of employees are overwhelmed by their options, so they auto-enroll in prior benefits.1

  • Only 22% of employees report being very confident in their most recent benefit selection.1

Employers who have an enrollment strategy can see employee participation increase by more than 25%.² Learn how.

The ‘Three Es:’ How our enrollment approach works

We offer the tools and resources you need to help you create an active, dynamic enrollment experience for employees.

  • Engagement

    Raise awareness and participation

    Creative, engaging communications delivered to employees the way they want to receive them:

    • Digital and direct mail communications

    • Product flyers

    • Product videos

  • Education

    Support during the enrollment process

    A variety of options to help ensure employees understand the benefits you're offering: 

    • Group meetings and benefit fairs

    • Live or recorded presentations via our ON24 Resource Center

    • 1:1 in-person and virtual enrollments

    • Nayya digital decision support3

    • Employee benefit hotline to answer questions 

  • Election

    Quick, efficient enrollment

    Election options to help meet your needs:

    • Guardian Enrollment powered by Flock

    • Strong benefits administration connections

    • 24/7 access to benefits via Guardian Anytime

    • Streamlined EOI experience

    • Digital Enrollment Kits

Guided decision-making with Guardian

Making benefits decisions can be stressful: According to Guardian’s Workplace Benefits Study,4 many employees are overwhelmed and confused by the widening array of choices. To help, Guardian offers multiple options to help employees feel confident about their benefits decisions—from one-on-one counseling to self-guided online tools, and more.

A positive enrollment experience is good for business, too. Here’s why.

Our research shows that positive, efficient, and engaging benefits experiences help employees make better benefits decisions, leading to greater appreciation for the offerings—and their employer. Watch our Enrollment Boot Camp webinar series to learn more.

More helpful information on enrollment

  • Enrollment communications

    Robust options that can lead to more informed benefit decisions.

    Learn more

  • Guardian Anytime®: Our proprietary online platform

    Comprehensive online and service platform to enroll employees.

    Learn more

  • Electronic data interchange

    Learn how Guardian makes setting up electronic data interchange easier.

    Learn more

1 Benefits Optimization from Guardian's 12th Annual Workplace Benefits Study, 2023.

2 Based on Guardian’s 2024 voluntary participation rate.

3 Nayya is an independent, third party service provider that is neither a subsidiary nor affiliate of The Guardian Life Insurance Company of America. Guardian is neither responsible nor liable for services, advice or recommendations made by Nayya.

4 Guardian Benefits Optimization Report, Guardian Workplace Benefits StudySM 12th Annual, 2023.

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Is your organization ready for open enrollment? It may be difficult to navigate how to achieve enrollment goals like benefit education and engagement while keeping employees feeling supported and satisfied with their experience. Join us for the first of a three-part Enrollment Boot Camp series.

Stream now

When it comes to providing insurance benefits and communicating with employees, it shouldn’t be a one-size-fits-all approach. Younger workers in particular need a targeted approach to learning about and enrolling in their benefits, especially once they turn 26 and aren’t eligible for their parents’ plans.

Stream now

The workforce and dynamics around the country are changing, making it more challenging than ever to develop a cohesive enrollment strategy. Join us to gain a real-life look at the ups and downs of enrollment management and how to optimize this process for both employees and the organization.

Stream now

Applying marketing principles to benefits communication and engagement.

Learn more