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Enrollment communications

Robust options that lead to more informed benefit decisions.

Employers choose benefit offerings based on what employees need and prefer. We believe taking the same approach with employee enrollment communications leads to more informed employees and higher benefit participation.

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Enrollment communications that work

Our diverse capabilities allow us to effectively communicate important enrollment details to your employees using both print and digital options. And their success is proven.

  • 87,000+ employees reached by text and email campaigns in 2023¹

  • Texting opt-in rates 3X higher than the industry average¹

  • Email open rates 2X higher than the industry average¹

Multi-touch, omnichannel communications

Our approach to benefits enrollment communications meets people where they are

We work with you to develop holistic, thoughtfully designed enrollment communications that inform employees about the benefits available and help them to feel empowered to select the most appropriate plans for their individual needs.

Research shows people need to see a message at least seven times before it sinks in.
  • Digestible content

    Bite-sized information that helps engage employees and encourage them to learn more.

  • Simplified language

    We focus on the benefits in a way that's easy to understand.

  • Personalized messaging

    Delivered via personalized content that employees can relate to.

  • Multi-channel communications

    We deliver visually appealing communications in a variety of formats and channels.

Easy-to-understand enrollment communications

Easy-to-understand enrollment communications

Learn about our approach to enrollment

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1 Based on internal Guardian reporting.

2 Forbes Communications Council, Why marketers should follow the rule of seven, September 2023.