Guardian and Nayya
Employee benefit selection just got a whole lot more interesting.
To help increase benefits participation, employees need an active enrollment strategy that helps them connect the benefits they are offered to their everyday lives. Guardian’s partnership with Nayya aims to do just that, by providing employees with Nayya, a guided, personalized, completely confidential way to find the voluntary benefits that will help them and their loved ones most.
What is Nayya?
Nayya is a platform that leverages artificial intelligence and data science to simplify the benefits enrollment experience. The platform provides employees with a decision-making tool that gives them the confidence to select the right benefits for them.
How does it work?
Guided by an avatar, employees are asked to provide relevant information, such as their location, household demographics, and lifestyle. Within minutes, employees receive plan options their employers provide that offer the closest match to their budget and needs.
A simple, guided process. Nayya engages employees in a virtual enrollment experience that asks them questions to help tailor the benefit matches they receive.
Personalized recommendations. Nayya uses consumers’ unique attributes and lifestyle details to provide recommendations that speak directly to their needs.
Financial education. Nayya helps employees break down recommended plans by cost and provides context that helps employees to forecast future savings.
Available in Spanish. Help ensure Spanish-speaking employees get the most value from their benefits.
66%
more likely to enroll in accident insurance plans.¹
43%
more likely to enroll in critical illness insurance plans.¹
73%
more likely to enroll in hospital indemnity insurance plans.¹
How Nayya uses data
Nayya links more than 3 billion external data points, including nearly 200 million rows of claims data, to offer curated, confidential guidance on topics such as selecting voluntary benefits and comparing different health insurance options.
Nayya usage requirements
Use Nayya for new and existing clients when:
Your business is based in the United States
You have between 50 and 3,000 employees
You offer at least one Guardian voluntary benefits
You engage in active enrollment
Nayya Encore
We offer our clients Nayya Encore if their subsequent annual enrollment hits 30% employee engagement in year one.
Learn more about Guardian's approach to enrollment
1 Nayya – Internal Reporting, Tableau Enrollment KPI Dashboard eff dates 2/23-1/24
Advertised services are performed by Nayya, an independent, third-party service provider that is neither a subsidiary nor affiliate of The Guardian Life Insurance Company of America. Guardian is neither responsible nor liable for services, advice or recommendations made by Nayya.
GUARDIAN® is a registered trademark of The Guardian Life Insurance Company of America® ©Copyright 2024 The Guardian Life Insurance Company of America.