Workplace benefits can be key to helping employees protect their finances. With 73% of Latinos speaking Spanish at home, employers need to offer enrollment support and educational resources that speak to their employees.1 An enrollment strategy that is accessible and inclusive can help boost employee participation while providing employees the support they need to make meaningful, informed decisions.
Guardian provides a variety of resources and tools using the latest technology to help ensure Spanish-speaking employees get the most value from their benefits, whether it’s by using an AI-powered guided decision-making tool, or by reading product flyers and watching informative videos in their language.
Here’s a bit more about our enrollment support offerings in Spanish:
Text, email, direct mail, videos, flyers and more - help employees understand how products fit into everyday life and make confident decisions.
Nayya – uses the latest technology to help guide customers in making decisions based on their specific needs and experiences.
Benefit counselors – provide assistance by leading group meetings, benefit fairs, customized live or recorded presentations, and virtual 1:1 and in-person meetings.
Digital enrollment kits – bring employees through the various types of insurance being offered. These kits let employees know the who (would be covered), what (would be covered), and why (consider coverage) of their voluntary benefits.
Everyone deserves a Guardian. And especially one who speaks the customer’s language. With Hispanics accounting for more than half (52%) of U.S. population growth from 2010 to 2019 – it's time the educational tools and resources they use to learn about their benefits were available in Spanish.2