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Types of life insurance policies — and how to choose the right one

Learn about your options to pick the best policy for your coverage needs.
Guardian Life Insurance of America
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Types of Life Insurance

There are many types of life insurance policies that can help protect your family, but they all fall into two main categories: term and permanent.

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With term life insurance policies, you get coverage for a defined length of time (say, ten years). If you die during that time, money is paid to your beneficiaries – but when the term is over, you must get new coverage or go without.

Permanent life insurance (i.e., whole life and universal life) provides life-long death benefit
coverage and also includes a “cash value” component that can help build family wealth,
supplement your retirement, and offer other financial benefits while you’re still
alive.1,2 To help decide which is best for you, here’s what you should know:

  • The basic features of a life insurance policy

  • The different kinds of policies you can buy including:

    • Term life insurance

    • Whole life insurance

    • Universal life insurance

    • Final expense insurance

    • Simplified issue and guaranteed issue life insurance

    • Group life insurance

  • How to choose the right policy for you

What are the basic features of a life insurance policy?

At its core, a life insurance policy is a promise to provide financial protection to your loved ones if you’re not there. The way a policy carries out that promise is defined by a few key features:

  • The death benefit: The amount of money the insurance company will pay when the insured person dies. Typically, this benefit is income-tax-free.3 The life insurance company is responsible for assessing risks, processing claims, and determining premiums.

  • The beneficiary(ies): The person(s) who get the death benefit. It can all go to a single person (e.g., a surviving spouse) or divided by percentage among a few people (e.g., a spouse could get 50%, and two adult children could each get 25%). And by the way, a beneficiary doesn't have to be a blood relative or even a person – if you choose, you can leave all or part of your death benefit to an entity, such as a charitable cause.

  • The policy length or term: The time period that the insurer agrees to pay a death
    benefit. A term policy is defined as a specific number of years, such as 10, 20, or 30. A
    permanent policy lasts for the life of the insured, for whole life as long as premiums are
    paid, and for universal life as long as the policy is adequately funded to pay monthly
    expenses.

  • The premium: The monthly or yearly payments needed to keep the policy in effect.

  • The cash value: The policy's cash value component can build over time and be cashed
    out or borrowed against.4,5 A term policy has no cash value.

The different types of life insurance policies and their key features

Policy type 

Coverage length 

Builds cash value? 

How cash value grows 

Death benefit 

Medical exam? 

Term 

Predefined: Typically 10, 15, 20, or 30 years 

No 

N/a 

Fixed 

Varies 

Whole 

Lifelong 

Yes 

Fixed 

Fixed 

Yes 

Universal 

Lifelong 

Yes 

Tied to market rates 

Flexible 

Yes 

Variable 

Lifelong 

Yes 

Tied to your investment choices 

Flexible 

Yes 

Final expense 

Lifelong 

Yes, but very limited 

Fixed 

Fixed, but relatively low  

No 

Term life insurance

Best for: Cost-effective, temporary coverage 

A term life policy is exactly what the name implies: Coverage for a specific term or length of time, typically between 10 and 30 years. It is sometimes called “pure life insurance” because, unlike whole life insurance, the policy has no cash value. It’s designed solely to give your beneficiaries a payout if you die during the term.

When you decide to buy life insurance, you can choose from various methods, such as contacting a local agent or financial professional, exploring online marketplaces, or reaching out directly to insurance companies.

Most individual term policies have level premiums, so you pay the same amount every month. When the term expires, there’s no more coverage – you either have to go without or get a new policy, which will likely come at a higher cost: the older you are, typically the more expensive it is to get a policy. However, many providers – including Guardian – will allow you to convert a term policy to permanent life insurance for part or all of the coverage period. If you receive term life insurance through an employer, rates are typically issued “on attained age,” which means the rates will likely increase over time.

This calculator can help you determine the cost of term life insurance at the coverage level you want. How many years will your family need financial protection? For most people, until the kids are grown up, the house is paid off, and there’s some money that can serve as protection for the surviving spouse.

Whole life insurance

Best for: Lifelong protection and guaranteed cash value 

A whole life policy is the simplest form of permanent life insurance, providing coverage that lasts your entire life. Like other permanent policies, it includes a cash value component: A portion of your premium dollars are placed into a cash value account, and this sum grows over time on a tax-deferred basis, so you don’t pay taxes on the gains.3

Compared to other forms of permanent coverage, a whole life policy has three defining characteristics:

  • The level premium remains the same for life

  • The death benefit is guaranteed as long as the guaranteed premiums are paid.6

  • The policy includes guaranteed cash values that grow at a guaranteed rate

Cash value provides several significant benefits you can use while you’re still alive. It takes a few years to grow into a useful amount, but once that happens, you can borrow money against it, use it to help pay your premiums, or even surrender it for cash to supplement your retirement.7

When you get a whole life policy from a mutual company, such as Guardian, your cash value can earn annual dividends.8 You get a portion of the insurer’s profits, which can be used to increase the value of your policy and provide other benefits. While not guaranteed, Guardian has paid participating whole life policyholders a dividend every year since 1868.

Whole Life vs. Term Life Insurance

Key differences between term and whole life insurance include:

  • The policy length: A whole life policy lasts your entire life, while a term policy only provides coverage for a limited number of years. Once the term expires, your beneficiaries are no longer entitled to a death benefit.

  • The cash value: A term policy has no value once it expires. A whole life policy is a life-long policy that can be accessed to help meet financial goals up to and after retirement.

  • The premium: For a given death benefit — e.g., $100,000 — premiums will be higher for whole life, along with the certainty that your beneficiaries will eventually be paid death benefits.

Universal life insurance

Best for: Covering end-of-life costs without a medical exam 

A universal life policy is another form of permanent insurance that offers the cash value and lifetime coverage benefits of whole life. But there’s a fundamental difference compared to whole life : the premiums are flexible.

With a universal policy, you can raise or lower the amount you pay into the policy as you see fit, within the limits of the policy.9 Paying in less could eventually result in the need to pay in higher amounts in later years to keep your coverage. This policy can adjust to your life circumstances while providing cash value growth. Having another child, moving on to a different job, or taking out a loan to buy a business — might be instances where a combination of protection and flexibility becomes important.

Final expense insurance

Final expense insurance is a form of life insurance intended only to cover end-of-life expenses such as funeral and burial costs. The coverage is permanent in the sense that if you keep paying premiums, the policy will remain in effect, but there is no cash value component to these policies. Older people often buy final expense coverage without dependent children because it helps protect loved ones who might otherwise have to cover these costs out-of-pocket. While the premiums for these tend to be modest, the death benefit is also very limited – it’s not meant to provide years of financial support to your beneficiaries. Younger, healthier people who want to build cash value or a significant death benefit for their families may be able to find greater value in a whole life, universal life, or term life policy.

Simplified issue and guaranteed issue insurance

Best for: Insuring older applicants or those with health problems  

Most life insurance policies are underwritten: they require a medical exam as part of the application process so that the provider can assess your risk to insure. Simplified issue and guaranteed issue policies don’t require a medical exam. These policies are primarily designed for older applicants or those with serious health problems who may not qualify for policies that require a medical exam.

Some term policies and most final expense policies are either simplified issue or guaranteed issue. When applying for a simplified issue policy, you’ll be asked to fill out a health questionnaire in place of an exam. With a guaranteed issue policy, you won’t be asked to undergo an exam or complete a questionnaire – no medical information is needed to qualify for approval. These policies typically offer lower levels of coverage compared to other types, and premiums tend to be higher because the insurance company has to assume that there’s a high risk to providing coverage.

Group life insurance

Best for: Cost-effective coverage that’s easy to get 

This is life insurance that you buy as part of a group – typically through work as part of your employee benefits package, or via a member organization. Most group life insurance is term, but some companies also offer permanent coverage as a voluntary (employee-paid) benefit.

Until recently, individual policies – bought through agents or directly from insurance companies – were the most common way to get life insurance. Now, more Americans are covered by employment-based group policies.10 These plans offer relatively cost-effective premiums because the company or organization is effectively “buying in bulk.” Some employers even provide workers with term coverage equal to 1x their salary at no cost to the employee. Group policies may also be simplified issue, at least for lower coverage amounts, which helps employees with health issues obtain coverage. On the other hand, coverage amounts can be limited.

Group life may not provide the comprehensive coverage you want, but it can be an easy, cost-effective way to start or supplement your life insurance protection. If available, find out if the policy is portable: that means that if you leave your job, you can take your coverage with you.

Nontraditional types of life insurance

In addition to the standard life insurance policies mentioned above, there are also other offerings that may be less possible but are designed to provide protection in specific instances. These can include: 

  • AD&D: Accidental death and dismemberment insurance pays benefits for different types of accidental injuries but also provides a payout if the insured dies in a covered accident. 

  • Supplemental: Added life insurance you buy at your expense to supplement other coverage, such as that offered by your employer. 

  • Decreasing term: The death benefit in this type of policy decreases over time, providing a more cost-effective option for those who expect to have fewer financial obligations in the future. 

  • Mortgage life insurance: A type of life insurance coverage that will pay off a mortgage after death. 

  • Credit life insurance: Similar to mortgage insurance, but can also cover other large payoffs, such as a credit card balance or car loan. 

  • Joint life insurance: A life insurance policy that covers two people (typically spouses). It can be structured to pay a benefit to the second spouse after the first spouse dies, or it can pay the couple's beneficiaries after both pass away a benefit, which may be called a Survivorship policy. 

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How to choose the right policy for you

No matter what kind of policy you get, make sure to get it from an experienced insurer that’s financially strong. After all, one of the main benefits of having life insurance is that it helps provide a level of certainty in a world that is anything but. Financial strength ratings are an objective way to gain assurance that the company will be there for your family, many years down the road.11

Now that you know the basics, it's time to talk things over with someone who can help you decide exactly which type of life insurance is right for you. As you'd expect, that will depend on your age, financial situation, family status, and a host of other factors. A broker or financial professional can help you determine which type of policy you should consider and how it can be tailored to your needs with riders — optional features that provide added coverage benefits.12 Or, if a traditional term, whole life, or universal life insurance policy doesn’t work for you, they can tell you about other available alternatives. If you don’t have someone to discuss insurance with, Guardian can help you learn more about buying life insurance or even find a nearby financial professional who will listen to your needs and help guide you to the right solution.

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This article is for informational purposes only. Guardian may not offer all products discussed. Please consult with a financial professional to understand what life insurance products are available for sale. Links to external sites are provided for your convenience in locating related information and services. Guardian, its subsidiaries, agents and employees expressly disclaim any responsibility for and do not maintain, control, recommend, or endorse third-party sites, organizations, products, or services and make no representation as to the completeness, suitability, or quality thereof.

1 All whole life insurance policy guarantees are subject to the timely payment of all required premiums and the claims-paying ability of the issuing insurance company. Policy loans and withdrawals affect the guarantees by reducing the policy’s death benefit and cash values.

2 Some whole life polices do not have cash values in the first two years of the policy and don’t pay a dividend until the policy’s third year. Talk to your financial representative and refer to your individual whole life policy illustration for more information.

3 Guardian, its subsidiaries, agents and employees do not provide tax, legal, or accounting advice. Consult your tax, legal, or accounting professional regarding your individual situation.

4 If the policy is cashed out, taxes may be due on any gain that the policy may have.

5 Policy benefits are reduced by any outstanding loans and loan interest. Dividends, if any, are affected by policy loans and loan interest. If the policy lapses, or is surrendered, any loans considered gain in the policy may be subject to ordinary income taxes. If the policy is a Modified Endowment Contract (MEC), loans are treated like withdrawals, but as gain first, subject to ordinary income taxes. If the policy owner is under 59 ½, any taxable distribution from the policy may also be subject to a 10% federal tax penalty.

6 All whole life insurance policy guarantees are subject to the timely payment of all required premiums and the claims paying ability of the issuing insurance company. Policy loans and withdrawals affect the guarantees by reducing the policy’s death benefit and cash values.

7 Policy benefits are reduced by any withdrawals/surrenders. Withdrawals/surrenders above the cost basis may result in taxable ordinary income. If the policy lapses, any cash value considered gain in the policy may be subject to ordinary income tax. If the policy is a Modified Endowment Contract (MEC), withdrawals are distributed as gain first and subject to ordinary income taxes. If the policy owner is under 59 ½, any taxable withdrawal may also be subject to a 10% tax penalty.

8 Dividends are not guaranteed. They are declared annually by Guardian’s Board of Directors.

9 A Universal Life Insurance (UL) policy provides a flexible premium, choice of death benefit options, and a guaranteed crediting rate e.g. 2%). Policy growth is based on adequate funding, increasing crediting rates, and if costs of insurance is lower than expected. If any of the three factors just mentioned are lower than expected (policy funding and crediting rates), and/or higher than expected (cost of insurance), the policy may lapse.

10 LIMRA research Sept, 2021

11 Financial information concerning Guardian as of December 31, 2024, on a statutory basis: Admitted Assets= $86.8 Billion; Liabilities = $77.5 Billion (including $60.7 Billion of Reserves); and Surplus = $9.3 Billion.

12 Riders may incur an additional cost or premium. Riders may not be available in all states

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Frequently asked questions about types of life insurance

The three main kinds of life insurance are: 

  1. Term Life Insurance: This type of insurance covers a specific period, usually 10 to 30 years. It is often referred to as "pure life insurance" because it does not have a cash value component. The policy pays a death benefit only if the insured dies during the term. It is generally the most cost-effective type of life insurance. 

  2. Whole Life Insurance: This is a type of permanent life insurance that provides lifetime coverage and includes a cash value component. The premiums are fixed, and the policy accumulates cash value over time, which can be used in various ways while you are living. Because if offers cash value and lifetime coverage, whole life insurance is generally more expensive than term life insurance. 

  3. Universal Life Insurance: Another form of permanent life insurance that builds cash value, universal life offers more flexibility than whole life insurance by allowing policyholders to adjust their premiums and death benefits. 

 

Both can be excellent choices, depending on a specific person’s needs, circumstances, and budget. Term life insurance may be better for people who are looking for temporary but cost-effective coverage. For example, it is often purchased by young families who want protection until the children become adults. Whole life insurance is generally costlier but provides lifelong coverage while building cash value. It can be a better choice for people who want permanent protection as well as a policy that helps build family wealth over time. 

Permanent life insurance is life insurance that covers you for your entire life rather than a limited period, as with term life insurance. Whole life insurance and universal life insurance are two types of permanent life insurance that not only can cover you indefinitely but also accumulate a cash value. That is why these policies are sometimes called cash value life insurance.

Cash value life insurance is a permanent life insurance policy that builds a cash value that can be accessed during your lifetime for any reason. Both whole life insurance and universal life insurance are examples of cash value insurance. 

Like universal life insurance, variable universal life insurance is permanent insurance that lets you adjust your premium to account for changes in your income or expenses. The policy’s cash value is invested in underlying subaccounts and may increase or decrease based on the performance of those underlying investments. This flexibility – and variability – means you should routinely review your policy to avoid a policy lapse, especially when market conditions change. 

Group life insurance is a policy you buy at a group rate, usually through your employer. If your employer doesn't offer life insurance, you can buy your own individual life insurance policy.