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Engaging communications for worksite employees

A positive enrollment experience helps worksite employees find more value in the benefits you offer, which can lead to higher overall well-being and ultimately higher retention and loyalty. We're here to help ensure this happens with a seamless educational experience.

Joyful man working on his computer.

Worksite employees want more information

And when you give it to them, everyone can see more positive results.

  • 36% of worksite employees spend no time researching their options beyond medical insurance — and need help with the rest¹

  • 40% of worksite employees want benefits-related communications from their worksite at least once per month²

  • Worksite employees are 3x as confident in their benefits selection when they're satisfied with the enrollment experience³

  • 73% of worksite employees who are highly satisfied in their enrollment experience prefer to stay for 5+ years⁴

We can help you create moments that matter

Making sure worksite employees understand all the details surrounding their market-leading benefits helps improve their experience — whether they're going through good times or bad.

Primary moments

First, we make sure individuals have information about primary moments where they'll need to access key service details. Things like how to file a claim, where to go for questions, how to find a network dentist, and more.

Life event moments

Next, we provide engaging information about how they can use their benefits as support during different life moments. Maybe they're expanding their family, getting married or divorced, preparing to send a child to college, or taking on caregiving.

Our capabilities

We'll work with you to create a campaign that works for you and your worksite employees. That means providing templates for you to customize and send to worksite employees, webpages, and more. So you have what you need and can decide the best way to reach your people during these three key phases:

  • Pre-enrollment - Icon - Laptop and mobile phone

    Pre-enrollment

  • Employee education - Icon - file in front of a computer window

    Employee education

  • Enrollment period - Icon - document with checkmark

    Enrollment period

Two female colleagues talking to each other at an office.

Here's what else you can count on

Our campaigns are available in both English and Spanish, so you can reach more worksite employees. Additionally, we'll provide:

  • Virtual "train the trainer" sessions to help your benefits teams and enrollment partners better understand Guardian benefits (and recordings for new hires).

  • A document outlining best practice timelines for different worksite communications — to help ensure your efforts are making the maximal impact.

Contact us to learn more about creating an engaging worksite enrollment and education experience.

1,2,3,4 Guardian’s 13th Annual Workplace Benefits Study, 2024

Material discussed is meant for general informational purposes only and is not to be construed as tax, legal, medical, or financial advice. Guardian, its subsidiaries, agents and employees do not provide tax, legal, medical or finance advice. Consult your tax, legal, medical or finance professional regarding your individual situation.