The Guardian Study of Financial and Emotional Confidence™
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The Guardian Study of Financial and Emotional Confidence™ delves into the financial habits of American workers. This suite of reports explores how various segments feel overall about their sense of financial wellness, and what helps put them on their own path to prosperity.
Path to Prosperity
The lives of working Americans have changed immeasurably over the past two years. In our recent study, Guardian asked working adults what impacts their emotional and financial well-being. Among other results, Guardian learned that income is not the sole driver of confidence and success.
The Gender Confidence Gap
The Guardian Study of Financial and Emotional Confidence™ discovered that women identify as less financially and emotionally confident than men. This brief explores the financial behaviors and habits of women, as well as behaviors to help put them on their own path to prosperity.
Entrepreneurial Confidence
Business owners are financially savvy and, in general, display high financial confidence and understanding. While risk and reward is inherent in the entrepreneurial spirit of being a business owner, their confidence generally derives from efforts taken in self-education and working with a trusted advisor to position themselves on a path to prosperity.
37% say they avoid dealing with their finances because it overwhelms them.