Path to Prosperity

The lives of working Americans have changed immeasurably over the past two years. In our recent study, Guardian asked working adults what impacts their emotional and financial well-being. Among other results, Guardian learned that income is not the sole driver of confidence and success. In fact, it is proactive financial habits and high levels of understanding of financial concepts and products that contribute to higher financial and emotional confidence.


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The Gender Confidence Gap

The Guardian Study of Financial and Emotional Confidence™ discovered that women identify as less financially and emotionally confident than men. Much of this is due to lack of financial literacy, but it is also because women are more likely to act as caregivers for children or family members in addition to their full-time work, which affects income. This brief explores the financial behaviors and habits of women, as well as behaviors to help put them on their own path to prosperity.


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Entrepreneurial Confidence

Business owners are financially savvy and, in general, display high financial confidence and understanding. While risk and reward is inherent in the entrepreneurial spirit of being a business owner, their confidence generally derives from efforts taken in self-education and working with a trusted advisor to position themselves on a path to prosperity. 


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37% say they avoid dealing with their finances because it overwhelms them.

The Guardian Study of Financial and Emotional Confidence™

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Unless otherwise noted, all data is sourced from Guardian’s Study of Financial and Emotional ConfidenceTM, 2022.

Material discussed is meant for general informational purposes only and is not to be construed as tax, legal, or investment advice. Although the information has been gathered from sources believed to be reliable, please note that individual situations can vary. Therefore, the information should be relied upon only when coordinated with individual professional advice. The Guardian Life Insurance Company of America (Guardian), New York, NY. Guardian, its subsidiaries, agents, and employees do not provide tax, legal, or accounting advice. Consult your tax, legal, or accounting professional regarding your individual situation. GUARDIAN® is a registered trademark of The Guardian Life Insurance Company of America.® © Copyright 2022, The Guardian Life Insurance Company of America.

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