Income by Design

A modern framework for retirement confidence

Retirement isn’t just about how much you've saved, it’s about how confidently you can spend. Income by Design examines the shift from account balances to income strategies that support certainty, flexibility, and long-term confidence.

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Guardian Wealth Advanced Markets Spring Edition

Income by Design: A modern framework for retirement confidence

A letter from Mike

Dear Clients,

Retirement planning today is no longer defined by accumulation alone. Longer lifespans, evolving markets, and the decline of traditional pensions have shifted the focus toward how wealth is translated into reliable income over time, without sacrificing the opportunity for continued growth. For many individuals and business owners, this requires moving beyond isolated decisions and toward a more deliberate approach, one that balances investments, guaranteed income, and ongoing cash flows as parts of a single, integrated retirement strategy to grow wealth while managing risk.

This publication is intended to provide clarity on that shift and the planning implications that come with it. The sections that follow explore the tools and solutions available to support retirement income in a more complex environment. In particular, they examine how market-based assets can continue to drive long-term growth, while guaranteed income sources and business or personal cash flows help manage downside risk and expenses. Through a conversation between Erin Culek, our Head of Financial Protection and Retirement Solutions, and Nick Nefouse of BlackRock, we examine why certainty, behavior, and a whole‑portfolio perspective are increasingly central to successful retirement outcomes. We then highlight one of our clients, exploring their retirement income goals and how they worked with their advisors to set them up for financial success. You will also find a practical discussion of how guaranteed income can help protect essential expenses, reduce pressure on growth assets, and support better decision‑making throughout retirement.

Our objective is straightforward: to help you evaluate retirement income decisions with greater confidence and perspective. When income planning is approached as a design exercise rather than a product choice, it becomes easier to balance stability with opportunity — to remain invested for growth while putting prudent guardrails around risk.

We hope this material serves as a useful framework for assessing your own strategy and as a foundation for ongoing, informed conversations with your financial advisor.

Sincerely, 
Mike Perry 
Head of Client Solutions and Wealth Management

 

 

Rethinking retirement income:

Why outcomes, certainty, and behavior matter more than balances

  • Erin Culek

    Head of Financial Protection and Retirement Solutions, Guardian

    Erin is responsible for driving profitable growth in Guardian’s individual life, annuity, and disability businesses.

  • Nick Nefouse

    Global Head of Retirement Solutions and Head of LifePath, BlackRock

    Nick leads research and product strategy focused on retirement, including LifePath, BlackRock’s global target date fund franchise.

For many, retirement planning still centers around reaching a target account balance. But as retirement draws closer, that approach often falls short of answering the real question: How will I actually live on this money?

Erin Culek, Guardian’s Head of Financial Protection and Retirement Solutions, speaks with Nick Nefouse, BlackRock’s Global Head of Retirement Solutions and Head of LifePath, about why retirement success now depends less on accumulation and more on income, certainty, and behavior. Their discussion explores why people underspend in retirement, how guaranteed income can change decision-making, and why an outcomes-based, or “whole-portfolio,” approach is increasingly essential for better outcomes.

Erin: BlackRock has conducted extensive research on retirement in America. What are the primary takeaways from what you’ve learned?

Nick: There are three main misunderstandings about retirement we see. First, people tend to focus on how much wealth they’ll have at a certain age, rather than how they’re actually going to fund spending in retirement. That disconnect becomes most obvious when people shift from saving to spending. It’s where confidence can break down, and underspending can occur, even when balances look strong.

Second, we as an industry talk a lot about longevity risk, but most people don’t understand it and don’t want to talk about their own mortality. What actually resonates is certainty. Telling someone they’ll have a paycheck for the rest of their life is much more meaningful than telling them how long they might live. This is why outcomes-based whole-portfolio planning is so important. Prepare people for what they care about: reliable income they can plan around, and then build the rest of the strategy from there.

Third, retirement isn’t a single date. It’s a window of time. We treat it like a graduation, but in reality many people retire earlier than they planned for reasons outside their control, like health, a spouse’s health, or workforce changes. Planning for flexibility and stress‑testing different retirement start dates help ensure people are ready even if retirement happens sooner than expected.

Erin: You used the phrase “whole-portfolio planning.” What does that mean in practice, and why does it matter, particularly for high-net-worth individuals?

Nick: Whole-portfolio planning starts with the outcome, not the product. The question isn’t “Should I or shouldn’t I use insurance?” It’s “What outcome am I trying to achieve, and how do I structure the entire portfolio to support that?” Insurance, investments, and fixed income aren’t good or bad on their own. Used the right way, they improve outcomes. Used poorly, they don’t.

For most high-net-worth individuals, the goal isn’t to maximize wealth at all costs. It’s to maintain quality of life and grow above inflation. At that level, the biggest risk is a large downside event that changes behavior. Insurance and annuities are particularly powerful because they help manage left tail risk, meaning the truly catastrophic outcomes. By reshaping risk, whole-portfolio construction allows people to stay invested, stay disciplined, and focus on durable outcomes instead of short-term volatility.

Erin: You’ve said the transition from saving to spending is where many people struggle. Where does that break down?

Nick: We don’t educate people on spending. We educate them on saving, and the entire system reinforces that more money is always better. That creates unintended consequences. People anchor to the high-water mark in their portfolio, and when markets move, behavior changes. Someone may feel comfortable spending based on a portfolio at its peak, but when the market drops, they often cut spending or delay retirement decisions because they feel like they’ve “lost” money, even if the plan is still workable long-term.

We also over-index on wealth maximization instead of outcomes as the goal. When portfolio values fall, people feel worse and spend less, even if their ability to fund retirement hasn’t actually changed. That’s why reframing matters. If you could show people something like a funded status, or how close they are to meeting their retirement income goal, it would be far more useful than just showing an account balance.

Erin: And you’ve spoken about how much people underspend in retirement. Why does that happen?

Nick: People underspend because they don’t know how to spend. There’s a real scarcity mentality in retirement. There’s a fear of running out of money. And that fear leads people to significantly underspend. The issue isn’t that people die with money; it’s that they don’t enjoy their retirement, because they’re uncertain.

Guaranteed income inherently helps change that. When people know a portion of their income is secure, they’re more comfortable spending. They can budget. They can plan. It gives them confidence, and that confidence changes behavior in a very real way.

Erin: Despite that, guaranteed income adoption remains low. What’s holding people back?

Nick: This isn’t a product problem. It’s a narrative problem. If you talk to people in retirement who have guaranteed income and ask them what they want, they’ll say more guaranteed income. If you ask people who don’t have it, they’ll say they want it. But if you ask people in their late 50s or early 60s whether they want an annuity, they’ll often say no due to misconceptions.

There’s a disconnect there. When people understand the guaranteed income that annuities provide allows them to spend more confidently in retirement, the conversation changes. We need to continue telling that story.

Erin: How do you see the role of advice evolving as people approach retirement?

Nick: Advice is critical. And honestly, the more technology we use, the clearer that becomes. While models, algorithms, and digital tools can provide information and recommendations at scale, most decisions aren’t driven by technology alone. They’re driven by someone they trust telling them it’s okay. You can read the same information on a screen, but hearing it from a human changes behavior.

We see this very clearly when it comes to income solutions and insurance. When advice is present, adoption is dramatically higher. It’s not because the information is different. It’s because someone is there to provide context and reassurance.

Erin: What about small business owners, who often don’t have access to traditional retirement plans?

Nick: Access matters a lot. When people have access to well-designed retirement solutions — diversified, low-cost, professionally managed — the outcomes are actually quite good.

For small business owners, simplicity and structure are critical. Solutions that handle allocation, rebalancing, and the transition from accumulation to income can make a real difference, especially when paired with advice.

Erin: Looking ahead, how do you think retirement planning will evolve over the next decade?

Nick: I think you’ll see income and protection become more embedded in retirement planning, rather than treated as optional or separate decisions.

More broadly, the industry is moving toward holistic planning, where investments, insurance, and income are considered together. When people have more certainty, they make better decisions. They stay invested longer. And they experience retirement with far less anxiety.

Erin: Final takeaway. What should clients and advisors focus on?

Nick: Retirement planning isn’t about hitting a number. It’s about creating certainty. When you focus on outcomes and use the whole portfolio, including guaranteed income, to support those outcomes, you give people the confidence to actually live their retirement. And that’s what matters most.

 

 

Client spotlight:

Retirement, designed around life

  • Clients

    David and Terry Katz

    Background: David is a retired pediatrician and former practice owner; Terry spent her career in the nonprofit sector.

    Planning priorities: Creating dependable retirement income, reducing financial stress, creating generational wealth, and aligning their finances with the life they want to live in retirement.

    Long-term goals: Planning for longevity while also protecting legacy and supporting future generations, including college savings for their grandchildren.

  • Advisors

    Gary Sirak and Jeff Sirak

    Relationship: Working with David and Terry Katz since 2001.

    Approach: Holistic planning that starts with the whole person — values, goals, and vision for life after work.

    Strategy focus: Integrating protection, annuity-based retirement income, growth, and legacy planning with whole life insurance to support confidence, flexibility, and long-term sustainability.

    Team: The Sirak Financial team, including Lisa Fleming, Raquel Thompson, Tara Gordan, and Nikki Baldwin, help deliver a great experience

Gary Sirak, CLU®, ChFC®, Financial Advisor, Sirak Financial

Gary leads a third‑generation family financial firm, helping clients protect their families, businesses, and assets.

Jeff Sirak CLU®, ChFC®, RICP®, Financial Advisor, Sirak Financial

Jeff designs holistic financial plans for individuals and business owners, bringing deep expertise in retirement income, insurance, and investment strategy. 


 

How David and Terry Katz partnered with financial advisors Gary Sirak and Jeff Sirak to align income, protection, and long-term goals — and build a retirement that reflects how they want to live.

When David and Terry Katz first began working with Gary Sirak, they were looking for clarity. Years of conflicting advice had left them uncertain about where to start, even though they knew they needed help getting their finances in order and developing a more intentional retirement income strategy.

From the outset, Gary approached the Katz situation holistically — focusing first on protection and personal goals, then layering in growth, annuity-based retirement income, and generational planning strategies to support both the life they wanted to live and the legacy they hoped to leave.

Building the foundation: Protection first

Early on, the priority was clear. David and Terry were under protected, with gaps in life insurance coverage that left their financial foundation exposed. Gary worked closely with the couple to establish a strong protection foundation, creating a base for long-term wealth and retirement planning that would eventually support more predictable retirement spending.

As the years progressed, the focus expanded beyond protection to provide them much needed structure to their retirement readiness, income, and legacy plans. David, a pediatrician and former practice owner, and Terry, a longtime nonprofit professional, wanted a plan that would support a comfortable retirement and help ensure reliable lifetime income, while giving them the freedom to enjoy the life they had worked hard to build.

A new definition of retirement success

One of the most important shifts in their planning journey was redefining what “success” meant. Early conversations revealed a common tension: the desire for strong returns without risk. Through ongoing dialogue, Gary, and later Jeff, helped the couple prioritize financial confidence and consistency over chasing performance.

Rather than focusing solely on accumulation, the strategy centered on turning savings into a reliable source of retirement income — using annuities to create predictable lifetime income alongside market-based growth, so they could enjoy retirement without constant financial stress or worry affecting their retirement spending.

Focusing on outcomes, not labels

The couple was initially wary of annuities, shaped by negative perceptions they had heard over the years. Gary and Jeff shifted their focus to the outcomes that mattered most to them: predictable income, reduced volatility, and long-term confidence.

By using annuities to secure portions of their retirement income for specific time horizons, David and Terry were able to separate essential income from assets earmarked for growth and flexibility — reinforcing a diversified retirement income strategy designed to balance protection and adaptability.

Income, longevity, and legacy — working together

Longevity has been a central consideration throughout the planning process. Gary and Jeff incorporated annuities to help ensure retirement income would last for the couple’s entire lives, while preserving flexibility for growth and legacy planning. Whole life insurance also played a key role, giving them confidence to enjoy retirement knowing their family would be taken care of regardless of how long they live. At the same time, Gary and Jeff helped them think beyond their own retirement, incorporating multigenerational planning, including college savings for their grandchildren.

Now fully retired — with the flexibility to pursue low-stress work by choice rather than necessity — David and Terry are living the retirement they envisioned. Their plan continues to adapt as their needs evolve, supported by an ongoing advisory relationship rooted in collaboration, continuity, and a deep understanding of how they want to live. And while others worry about market swings, David and Terry Katz say they sleep well at night knowing their income is designed to last and support consistent retirement spending through every stage of retirement.

  • “We sleep well at night knowing our retirement income will last our whole lives — and that the planning we’ve done will take care of our family when we’re gone.”

    David and Terry Katz

  • “Our planning starts with the life our clients want to live in retirement — not the money. Once you understand thatNaN the financial strategy becomes a way to support that lifeNaN not the other way around.”

    Gary Sirak

What should clients ask their financial advisor?

To ensure a holistic approach to retirement planning, clients should consider asking:

  • Can you provide a comprehensive, 30,000-foot view of my plan — showing how everything fits together today, five years from now, and 10 years from now?

  • How does my plan account for longevity and the risk of running out of money?

  • How do income strategies, investments, and protection work together as part of one coordinated plan?


  • How are fees structured across different strategies, and how will I understand what I’m paying for?

  • How often will we meet, and how easy is it to reach you — and your broader team — when questions come up?


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