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Term life insurance rates for 2025

What coverage costs and how to get a quote
Guardian Life Insurance of America
Written by

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term life insurance rates

Looking to get a term life insurance policy? It can be a great way to help protect your family. It can be cost-effective life insurance, typically providing a larger death benefit payout for your money. It’s also simple to understand and easy to purchase. There are also two main drawbacks: Term protection is temporary and doesn't build cash value.

How much is term life insurance likely cost you?

The average annual term life insurance premium for someone in their 30s in good health is approximately $360 per year.1 If that’s less than you thought, you’re not alone. In fact,

a study by Forbes Advisor showed that 82% of Americans over age 25 overestimate the cost of life insurance.2 But as you’ll see, it may be possible for a 30-year old female in good health to get $1,000,000 of life insurance for under $50 a month.

Monthly life insurance rates for a $1,000,000 20-year term policy from Guardian <h3>

Female

Male

Age 30

$48

$61

Age 40

$73

$92

Age 50

$167

$234

Monthly premium cost $1,000,000 of 20-year term life coverage, for healthy non-smoker applicants.3

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What factors can affect premium rates?

Coverage amount

Generally, the higher the coverage amount (death benefit) the higher the premium. That said, a higher death benefit can be more cost-effective because the cost per $1,000 of coverage decreases as coverage levels increase.

Term length

Term life insurance policies with longer terms usually have higher premiums but can be more cost effective in the long run. For example, if you need coverage for 20 years, a single 20-year policy will almost always cost less than two consecutive 10-year policies: even though your rates will be lower for the first 10-year term policy, the policy you get a decade later will likely cost significantly more due to age and the likelihood of developing a health issue that affects your rates.

Life expectancy

Life expectancy is a key factor used to determine rates. So, life insurance companies consider your age, and evaluate your health with questions and, typically, a medical exam. Other items are also considered, including lifestyle and gender: Risky habits and dangerous hobbies (e.g., tobacco use and scuba diving) can make life insurance more costly. Conversely, women tend to live longer, so they generally enjoy lower rates.

How much coverage do you need?

Here are two quick ways to get a decent estimate, but if you’d like more guidance Guardian can help:

Multiply your income by 10

Take your annual income and add a "0" at the end. For example, $50,000 salary equals $500,000 coverage.

Multiply your income by 10 – and add college for each child

Use the number above and add between $100,000 and $150,000 per child.

Should you consider a "no health exam" policy?

Some life insurance policies don't require a medical exam or even health questions. These "guaranteed acceptance" life insurance policies tend to offer limited death benefits and can cost much more per $1,000 of coverage. So, while it can be an option for seniors who want to cover their final expenses, it’s usually not a good solution for younger, healthier wage-earners who want enough life insurance coverage to help provide for a family.

What kind of policy options or riders should you look for?

A term policy can last up to 30 years, and a lot can happen in that time. Your health could change. You could lose your ability to work. Consider these coverage options, or riders, that can add protection and benefits to your base policy.4

Term conversion rider

Waiver of premium rider5

This lets you convert to a permanent whole life policy without a new medical exam, even if your health takes a turn for the worse. All Guardian Level Term policies provide this feature for the first five years, and you can add an Extended Conversion Rider (ECR) which lets you convert for the entire length of the term.

If you become disabled and can't work, this can pay your premiums and help keep your policy in effect. Guardian's version of the rider includes a 7-year "own-occupation" definition, which means that even if you're able to do some work, payments may be waived if you can't work in your profession or occupation.

Where can you get a term life policy?

At work

If group term life insurance is available to you through work, that can be a place to start, and you may enjoy favorable group rates. However, the amount of coverage offered may be limited. Fortunately, it’s easy to get more.

Online

If you don't have workplace coverage or want to supplement it, you can shop for term life coverage online. Many life insurance companies, including Guardian, make it simple to get a quote, compare rates, and apply for coverage online.

With a financial professional

You may also want to speak with an experienced professional who will dig deep to learn more about your situation and help you decide how much coverage you need. They can also tell you about term vs whole life insurance options, and guide you to the solution that best fits your needs. How do you find such a professional? Ask a friend or colleague for a recommendation. Or, we can put you in touch with a Guardian financial professional.

Need some help?

Find a financial professional near you who can help

Suggested articles

  • Life insurance companies: Deciding what may be right for you
  • Term vs. whole life insurance: Which is right for you?
  • Why you should consider convertible term life insurance

This article is for informational purposes only. Guardian may not offer all products discussed. Please consult with a financial professional to understand what life insurance products are available for sale.

1 Average Cost Of Life Insurance In 2025 By Age, Gender & Policy

2 82% of Americans Overestimate The Cost of Life Insurance, https://www.forbes.com/advisor/life-insurance/life-insurance-literacy-in-america/, 9/7/23

3 Guardian Term Life Insurance Calculator, accessed September 2024

4 Riders may incur an additional cost or premium. Riders may not be available in all states.

5 A Waiver of Premium rider waives the obligation for the policyholder to pay further premiums should they become totally disabled continuously for at least six months. This rider will incur an additional cost. See policy contract for additional details and requirements.

6 Average Cost Of Life Insurance In 2025 By Age, Gender & Policy

7 Some whole life polices do not have cash values in the first two years of the policy and don’t pay a dividend until the policy’s third year. Talk to your financial representative and refer to your individual whole life policy illustration for more information.

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Copyright© 2025 The Guardian Life Insurance Company of America. All rights reserved.

Frequently asked questions about the cost of life insurance

The average monthly term life insurance premium for a policy with a duration of ten years is $13 per month for $250,000 of coverage and $37 per month for $1,000,000 for a 30-year male non-smoker preferred applicant in good health.6 The average monthly term life insurance premium for a policy with a duration of ten years is $11 per month for $250,000 of coverage and $45 per month for $1,000,000 of coverage for a 30-year old female non-smoker preferred applicant in good health.5 The actual rate you pay will vary based on a range of conditions and items, including the policy type, benefit amount, length of term, gender, health, and more.

In 2025, the average monthly cost of life insurance for $500,000 of 20-year term life insurance for a non-smoking male in good health (preferred health class) is $28 at age 30; $34.50 at age 40, $76.50 at age 50, and $298.50 at age 60.5 For women the cost is $23.50 at 30; 35.27 at age 40; 78.30 at 50; and $216 at age 60.5

In 2025, the average monthly cost of life insurance for $1 million of 20-year term life insurance for a non-smoking male in good health (preferred health class) is $53 at age 30; $67 at age 40, $180 at age 50, and $466 at age 60. For women, the cost is $63 at age 30; $113 at age 40; $191 at age 50; and $659 at age 60.5

If you anticipate a significant life event, such as marriage or the birth of a child, it can be a good time to start shopping insurers for a life insurance quote. Every individual of adult-age with childcare or financial obligations should consider getting a policy to help pay for those obligations in the event of their death. And remember: conditions favor younger purchasers, who are more likely to get a lower rate.

Both policy types can help provide valuable financial protection in the event of an unexpected death. However, whole life insurance offers several benefits compared to a term life policy: the insurance policy is permanent (i.e., designed to provide lifetime coverage); it has a wealth-building cash value component that can be accessed while you are still alive; and, it can offer more ways to help protect your family's finances over the long term.7 On the other hand, whole life insurance rates are typically higher than term life, so term insurance can typically offer a larger death benefit for your premiums paid. You should consult a financial professional for guidance on the best option for your needs.

Term life doesn’t provide permanent protection. When the term ends, your coverage ends (unless you renew at a higher rate or convert to a permanent policy). Plus, unlike permanent life insurance, term life doesn’t build any cash value. If you’d prefer life insurance that provides lifelong protection as long as premiums are paid and builds cash value over time, why not speak to a life insurance professional about whole life or universal life insurance.