Guardian enhances Guardian MarketPerform®, expanding access to New York and adding more customizations
New York, N.Y.,—May 5, 2025—The Guardian Life Insurance Company of America® (Guardian) has announced that Guardian MarketPerform®, its Registered Index-Linked Annuity (RILA), is now available in New York. First launched nationwide in 2024, Guardian is also introducing additional investment customization options to Guardian MarketPerform.
Guardian MarketPerform is a long-term, tax-deferred retirement product. It offers features that allow those planning for retirement to limit exposure to market risk while providing potential for investment growth.
Expanding access to Guardian MarketPerform is a significant step in meeting the needs of New Yorkers saving for retirement. According to Guardian’s Annual Workplace Benefits Study, many New Yorkers feel behind in their savings—especially in today’s uncertain economic environment. With the survey finding that half of all New Yorkers (48%) are highly concerned about having enough money to last through retirement, a RILA can help individuals limit or even avoid losses due to poor market performance. At the same time, individuals can track indices for upside potential, enabling them to take advantage of market growth.
With Guardian MarketPerform, individuals can also choose from a curated range of investment options to best support their unique retirement planning goals. To further enhance these customization offerings, Guardian is adding Nasdaq-100 three- and six-year terms in all approved states*.
“As a mutual insurance company, our ability to think long-term means we are well positioned to support clients and their financial well-being during periods of uncertainty,” said Michael Ferik, Head of Individual Markets at Guardian. “Backed by our financial strength, we’re excited to expand Guardian MarketPerform’s availability to New York and add more choices to our RILA.”
The enhancements to Guardian MarketPerform come as industry-wide RILA sales continue to increase, with RILAs posting record-high sales for the 10th consecutive year in 2024**. With a 50% increase in year-over-year total annuity sales between 2023 and 2024, Guardian is committed to continuously enhancing its full suite of annuity offerings to support clients’ individual retirement planning goals.
For more information about Guardian MarketPerform, visit GuardianLife.com/annuities/RILA. A current prospectus for Guardian MarketPerform is available here.
Media Contact
For media inquiries, please contact: mediarelations@glic.com.
About Guardian
Guardian makes a difference in the lives of people when they need us most. With 165 years of stability and fiscal integrity, we are a trusted resource to generations of families and business owners, inspiring well-being and helping build financial confidence. Today, we stand behind millions of consumers, helping them prepare and plan for a bright future for themselves and their families. We help business owners care for their employees. And we help people recover and thrive in times of unexpected loss. As a modern mutual insurance company, we believe in driving value beyond dividends. We invest in our colleagues, are building an inclusive and innovative culture, and are helping to uplift communities through thoughtful corporate impact programs. Guardian, which is based in New York City, is a leading provider of life, disability, dental, and other benefits, and has received accolades for its culture and service. Our colleagues and financial professionals serve with care and experience, and our commitments rest on a strong financial foundation, which included a 2025 dividend allocation of $1.6 billion – the largest in the company's history. For more information, visit guardianlife.com or follow us on Facebook, LinkedIn, and YouTube.