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A sunlit tree-lined pathway in a peaceful park, bordered by lush green foliage and a row of benches, creating a calm and inviting scene that symbolizes thoughtful planning, progress, and long-term growth.

Guardian examines how families and small business owners are rethinking strategies for building generational wealth

New publication explores planning tools, including Trump Accounts, and their potential role in long-term wealth building

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A sunlit tree-lined pathway in a peaceful park, bordered by lush green foliage and a row of benches, creating a calm and inviting scene that symbolizes thoughtful planning, progress, and long-term growth.

Guardian examines how families and small business owners are rethinking strategies for building generational wealth

New publication explores planning tools, including Trump Accounts, and their potential role in long-term wealth building

Learn more
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Guardian appoints Kevin Luebbers as Head of Distribution to accelerate growth across wealth management

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Guardian and Rippling logos

Guardian and Rippling expand digital capabilities, easing administrative burdens for employers and brokers while supporting workforce well-being

Enhanced API connectivity helps to deliver instant access to high-impact, family-friendly workplace benefits

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Small business owner speaks to financial advisor

Guardian report finds small business owners’ confidence may be masking financial vulnerabilities

“Big Goals, Fragile Foundations” examines how gaps in retirement readiness, succession planning, and financial protection could threaten owners’ long-term goals

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Guardian and XP Health logos

Guardian partners with XP Health to expand flexible, innovative vision care options for employees

The collaboration delivers a digital-first experience designed to support physical health, financial confidence, and overall well-being

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Guardian names financial services industry veteran Nancy DeRusso Head of Client Solutions, advancing the firm’s protection-first holistic approach to wealth management

Appointment reinforces Guardian’s commitment to delivering a best-in-class client and advisor experience that supports long-term financial wellness

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  • Guardian recognized by J.D. Power for outstanding customer service

    Guardian has been recognized by J.D. Power for providing "An Outstanding Customer Service Experience" for phone support in its Certified Customer Service Program. This year’s recognition highlights the performance of Guardian’s Individual Life Contact Center, which has been certified by J.D. Power for the past eight years.

  • Guardian and Park Avenue® Wealth Management named 2026 Excellence Awardees by InvestmentNews

    Guardian earned a nomination for Annuities Provider of the Year, alongside Park Avenue's third consecutive recognition in the Broker‑Dealer of the Year category.

  • Guardian and Park Avenue Securities teams recognized by DALBAR for 21 consecutive years

    Guardian and Park Avenue Securities have once again earned DALBAR Service Awards, with Guardian’s Individual Life, Individual Disability, and Annuity Contact Centers, as well as the Park Avenue Securities Contact Center, each ranking highest in their respective award categories.

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