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Guardian® is a registered trademark of The Guardian Life Insurance Company of America, New York, NY.

Copyright© 2025 The Guardian Life Insurance Company of America. All rights reserved.

Setting you up for benefits enrollment success

Benefits literacy and a great experience are key to employees enrolling, using, and valuing their benefits. That may seem like a lot to take on. But we can help make it easy for you.  

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The difference guided enrollment can make

For starters, employers who have an enrollment strategy can see employee participation increase by over 25%.¹ Find out more about the support available to you. And share resources below with your employees.

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Two colleagues talking in an office.

Resources for you

Help improve employee understanding and use of their supplemental health benefits with the following insider sessions and research. Learn the latest benefits engagement best practices (including the effect applying marketing principles can have), as well as strategies to help younger employees make the right benefits choices, and how to optimize your enrollment strategy.

Enrollment Bootcamp Series (on-demand virtual events)

Watch

Shifting the Enrollment Paradigm (thought leadership report)

Download

Download video and share

Help employees make better benefit decisions

Choosing benefits can be overwhelming. In fact, nearly half of all workers wish their employer offered digital decision-support tools to help them make more informed benefits choices.2 To help, we offer multiple options to help boost employee confidence — from 1:1 counseling to self-guided online tools.

Helpful resources to share with employees

  • 5 things to check before choosing your benefits (article)
  • Couples with two sets of insurance: How to choose whose plan to use? (article)
  • 8 ways to improve your well-being, starting at work (article)

Go to turnkey resources for the benefits you offer

1 Based on Guardian’s 2024 voluntary participation rate.

2 Benefits Optimization 2023: How supplemental health benefits and omnichannel communications support workforce well-being, 12th Annual Guardian Workplace Benefits Study

Links to external sites are provided for your convenience in locating related information and services. Guardian, its subsidiaries, agents and employees expressly disclaim any responsibility for and do not maintain, control, recommend, or endorse third-party sites, organizations, products, or services and make no representation as to the completeness, suitability, or quality thereof.

Guardian’s Accident, Critical Illness, Cancer, Hospital Indemnity, and Specified Disease Insurance is underwritten and issued by The Guardian Life Insurance Company of America, New York, NY. Products are not available in all states. Policy limitations and exclusions apply. Optional riders and/or features may incur additional costs. Plan documents are the final arbiter of coverage. This policy provides limited benefits health insurance only. It does not provide basic hospital, basic medical, or major medical insurance as defined by the New York State Department of Financial Services. Policy Form No. GP-1-ACC-18, GP-1-CAN-IC-12, GP-1-HI-15, GP-1-CI-14, CI-23-P.

GUARDIAN® is a registered trademark of The Guardian Life Insurance Company of America®