Business strategy
At Guardian, we look at our customers with a whole different perspective — we are inspired by the things that make you “you.” To us, you are more than one phone call or one policy. You’re a loving parent, a proud new homeowner, a nature lover, or a shoulder to lean on. You lead a full life with joys, challenges, and growth. Through it all, we stand behind you on your journey to well-being — mind, body, and wallet®.

 Wow the consumer Wow the consumer- Addressing every aspect of well-being- We stand behind you at every stage of life. 
 Reimagine mutuality Reimagine mutuality- Focused on what matters to you- We work every day to make a difference for our communities, our colleagues, and our consumers. 
 Unleash what’s possible Unleash what’s possible- Our talented workforce is our number one asset- At Guardian, our corporate culture is our differentiator, and our colleagues help us to achieve it. 
Guardian’s outstanding service
We’re not the only ones saying we care about our customers
 - J.D. Power award- J.D. Power recognized our Life Insurance Contact Center for providing “An Outstanding Customer Service Experience” for Phone support. 
 - DALBAR award- DALBAR recognized four of our contact centers for service excellence. 
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