Business strategy

At Guardian, we look at our customers with a whole different perspective — we are inspired by the things that make you “you.” To us, you are more than one phone call or one policy. You’re a loving parent, a proud new homeowner, a nature lover, or a shoulder to lean on. You lead a full life with joys, challenges, and growth. Through it all, we stand behind you on your journey to well-being — mind, body, and wallet®. 

Two women at a coffee shop, their heads together, smiling
Our business strategy

Keeping you at the center of all we do

Guardian’s outstanding service

We’re not the only ones saying we care about our customers

  • J.D. Power award - JD Power Logo

    J.D. Power award

    J.D. Power recognized our Life Insurance Contact Center for providing “An Outstanding Customer Service Experience” for Phone support. 

  • DALBAR award - Dalbar Service Award Logo

    DALBAR award

    DALBAR recognized four of our contact centers for service excellence.

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