I've always planned to be in life insurance. My whole family sells life insurance. I've always been very passionate about helping others with financial literacy and in particularly from my life insurance lens. So we set me on this path to really want to be able to research the industry and truly learn how life insurance can be such a game changer to people.
I decide to start this company so that we can create equal access to financial literacy everywhere. And we do it through financial technology, education technology, and gamification. So we decided to reverse engineer the Fair [INAUDIBLE] Credit Reporting System and to apply the mechanics that makes up the major components that affect your credit score into a game.
So when we first launched, the game was free. And we ended up historically spanning across 200,000 downloads in 10 days. No app that had not been pushed from a major company had ever did that before.
We've climbed to 450,000 users across 60 countries, number one education app in 14 countries, top five in 40 countries, one of the top 50 apps in the world by Google. But most importantly, it has been named the best financial literacy product in the country by the White House Department of Education and JPMorgan Chase.
You fast forward to COVID, which has been an interesting situation in the EdTech world. Where just last year EdTech was valued at $43 billion market size, as of April of this year, it was at $252 billion.
So we took that opportunity to relaunch the game as a paid app, where we think that consumers now see the importance of being able to have this sort of financial education tool directly in their homes. And it's not just something that evangelists use or for kids.
We've successfully tested it from preschool all the way up to age 80. We have very successful results with adults as well. And believe it or not, we've actually had a grown 35-year-old man increase his credit score by 75 points in two weeks by playing our game.
58% of millennials have been denied for some type of loan or some type of financial product. So we actually just created a new product called Credit Rich in partnership with Experian, where we're going to be rounding up people's spare change to pay off their debt and help them increase their credit score.
So we're also working with employers on that. They can provide it to their employees. They pay us $1 a month, and the employee is able to increase their credit score in the fastest way possible, have all type of security features, and be a better happier employee. They're even more likely to stay employed 46 months longer with having some type of credit benefit like that.
I started to get a lot of research back from my former life insurance company. It kept screaming that financial education was needed. And I was like, you know what? Let me just go build this and get ahead of the market. Because this is the wave that's coming.
And so often employers focus on health management and the sort of health benefits. But there's sort of this growing trend towards focusing on wealth management and wealth benefits. And I was fortunate in partnership with another lady that worked at the company to build one of the first wealth management systems sort of out there in the universe for my former employer.
So it's really, really important that employers start to focus on sort of these wealth benefits that they can give to their employees. Because it helps to increase the retention, as well as the stress level that impacts their health tends to come from finance. So if you're able to mitigate their financial stress, you're able to increase their happiness and well-being overall.