Eleana Cheng

Head of Guardian Direct


Eleana Cheng holds joint leadership positions at The Guardian Life Insurance Company of America (Guardian), as Head of Digital to Consumer and CEO of Guardian Direct®, an insuretech venture seeking to deliver more customer-centric insurance products and services. 

Prior to joining Guardian, Eleana served as Head of Channel and Market Development and Head of Strategy and Innovation for Equitable Holdings’ (AXA) Wealth Management division, successfully spearheading digital transformation, virtual advisor innovation and other large-scale initiatives across the enterprise. 

Prior to joining Equitable Holdings (AXA), she led business development for a digital media company (acquired by NBC) and was an investment banker at Credit Suisse/DLJ.

Eleana holds a bachelor’s degree in Economics and Chinese Studies from Wellesley College.

2022-136237 20240430