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November 11, 2002
Readinger on Life Insurance Selling
The November issue of Life Insurance Selling features an article by Director of Product Support Kathy Readinger. Kathy's piece focuses on the recent resurgence of whole life sales owing to the product's strong guarantees and resistance to market volatility. She recommends that producers weigh a variety of factors when deciding what company's whole life they should offer, including history of financial strength, experience in paying dividends over time, and product features. "Ultimately, it's the strong players in the whole life market — often the mutual companies — that provide the best value to clients looking for whole life protection."
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