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May 03, 2004
Guardian Launches New Web Site: GuardianLife.com Helps Demystify Financial Planning and Role of Insurance
New York, April 30, 2004 - The Guardian Life Insurance Company of America today announced the launch of a new, easier to use website, www.GuardianLife.com. The new website helps demystify the financial planning process and educates visitors on the role that Guardian's products and Financial Representatives play in an overall financial planning strategy. The new site replaces Guardian's existing Web address, www.glic.com. "We are making important changes in the way we use technology to expand our relationship with our customers and agency partners," said Dennis Callahan, Executive Vice President and Chief Information Officer. "The changes we have made to this website are designed to enhance the customer experience making it simpler to find answers to financial needs."
GuardianLife.com was developed to enhance customers and clients overall experience and help them to find the information they need quickly and easily. The site's navigation has been streamlined and simplified to provide access to important content and helpful tools such as "Agent Profiles," a new section that virtually introduces Guardian's Financial Representatives to customers and "Our Strength," which highlights Guardian's leading market presence and emphasizes the Company's commitment to providing quality products and services.
"GuardianLife.com is just one more way we are enhancing our approach to client and customer interaction," said Nancy Rogers, Senior Vice President of Corporate Marketing. "GuardianLife.com's streamlined, intuitive layout will empower our clients, our Broker-Dealers and Financial Representatives. The website will also help us to reinforce our relationships while continuing to strengthen our branding objectives."
The launch of GuardianLife.com is just one of several initiatives in a series of technology focused efforts aimed at improving the customer experience. Recently, Guardian Investor Services LLC (GIS), a wholly owned subsidiary of The Guardian Life Insurance Company of America, introduced a new web site called www.guardianinvestor.com. The new site, launched in late 2003, replaced parkavenueportfolio.com and the former guardianinvestor.com sites, offering a robust menu of options to individual investors and financial advisors and brokers who sell products distributed by GIS.
About Guardian Founded in 1860, The Guardian Life Insurance Company of America, New York, NY (Guardian) is the fourth largest mutual life insurance company in the United States. As of December 31, 2003, Guardian and its subsidiaries had $37.2 billion in assets. With more than 5,000 employees, over 2,800 financial representatives and nearly 100 agencies nationwide, Guardian and its subsidiaries protect individuals, businesses and their employees with life, disability, health and dental insurance products, and offer 401(k), financial products and trust services. More information on Guardian can be obtained at: www.guardianlife.com.
Guardian Investor Services LLC (GIS)
Guardian Investor Service LLC (GIS) is the distributor of mutual funds. It also distributes fixed and variable annuities; annuities are issued by The Guardian Insurance & Annuity Company, Inc., (GIAC) a Delaware corporation. Both GIS and GIAC are wholly owned subsidiaries of The Guardian Life Insurance Company of America, and they are located at 7 Hanover Square, New York, NY 10004.
Mutual funds and variable annuities are sold by prospectus only. Prospectuses, which include important information, including fees, risks, and expenses, should be read carefully before investing or sending money. Please consider the fund's or company's investment objectives, risks, charges and expenses carefully before investing. To obtain a prospectus, call 1-800-221-3253.
Investments offered through GIS and GIAC are not deposits or obligations of, or guaranteed or endorsed by the Federal Deposit Insurance Corporation, The Federal Reserve Board, the National Credit Union Association, or any other agency. Mutual funds and variable annuities involve risk, including possible loss of principal amount invested.
GIS is a member: NASD, SIPC.
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