June 27, 2007
GUARDIAN AWARDS TEEN ENTREPRENEUR AT NAWBO NYC 2007 AWARDS BANQUET IN NEW YORK
Jasmine Lawrence, Local NJ Student, and Owner of Eden BodyWorks to be Honored
For media inquiries, contact:
Kristin Mastrandrea
The Guardian Life Insurance Company of America
Tel: 212.598.3965 kristin_mastrandrea@glic.com
Anayo Afolabi
The Guardian Life Insurance Company of America
Tel: 212.598.8329 anayo_afolabi@glic.com
NEW YORK, June 27, 2007 — The Guardian Life Insurance Company of America (Guardian), in conjunction with the National Association of Women Business Owners (NAWBO), will honor Jasmine Lawrence, a local New Jersey student who was named the national 2nd place winner in Guardian's 2007 Girls Going Places teen entrepreneur award program. Jasmine will receive her award at NAWBO NYC's 2007 Annual Board Installation and Awards Ceremony in New York on Wednesday, June 27, 2007.
This year marks the seventh anniversary of Girls Going Places, which recognizes and rewards entrepreneurial and community-minded girls between the ages of 12 and 18. In this year's competition, 15 entrepreneurs were selected from more than 4,000 nominations for their achievements. Guardian will award the fifteen girls a total of $30,000 to be used toward their college education or their businesses. The first, second and third place winners will receive prizes of $10,000, $5,000 and $3,000, respectively, and the 12 finalists are granted prizes of $1,000 each.
Lawrence, 15, was selected as the national 2nd place winner from more than 4,000 nominations for her business venture, Eden BodyWorks, a line of all-natural haircare products for the multi-cultural market. Sick of the harsh chemicals found in hair products today, Eden BodyWorks was born from Lawrence's own need for an all-natural solution. In less than two years since its inception, Eden BodyWorks' EDEN All Natural Hair Oil is sold at more than 100 hair salons and beauty supply stores across five states. Jasmine plans to launch an entire line of all-natural hair and beauty products and add eCommerce capabilities to her Eden BodyWorks line.
"It is an honor to be able to support a program like Guardian's Girls Going Places," said Carol Kuc, NAWBO's national president and president/CEO of Complete Conference Coordinators, Inc., in Naperville, Ill. "These young entrepreneurs are an inspiration to all women in business and we applaud Jasmine for her outstanding accomplishments."
"Year after year we are inspired by all the nominees who — at such a young age — have developed incredible concepts and successful businesses," said Emily Viner, field vice president for Guardian. "Our partnership with NAWBO underscores our commitment to the advancement of women business owners and their strides towards financial independence. Jasmine is an extraordinary young woman and we are pleased to recognize her for her outstanding business accomplishments."
The Girls Going Places® Entrepreneurship Award program anchors Guardian's Women's Initiative, which was established to help women create, invest and protect wealth. As part of this effort, Guardian is a National Patron of the National Association of Women Business Owners (NAWBO), which partially underwrites the Girls Going Places® awards. Additional information about the program and nomination forms for the competition can be found at www.girlsgoingplaces.com.
About Guardian
Founded in 1860, The Guardian Life Insurance Company of America, New York, NY (Guardian) is one of the largest mutual life insurance companies in the United States. As of December 31, 2006, Guardian and its subsidiaries had $39.5 billion in assets (on a consolidated statutory basis). With more than 5,000 employees and 3,000 financial representatives, as well as more than 80 agencies nationwide, Guardian and its subsidiaries protect individuals, businesses, and their employees with life, disability, health, long-term care, and dental insurance products, and offer 401(k), annuities and other financial products and trust services. More information about Guardian can be obtained at: www.guardianlife.com.
About the National Association of Women Business Owners
Founded in 1975, NAWBO propels women entrepreneurs into economic, social, and political spheres of power worldwide. Thirty years later, NAWBO is still the only organization that solely represents the interest of women entrepreneurs in all industries. The organization's mission is to strengthen the wealth-creating capacity of its members and promote economic development; to create innovative and effective change in the business culture; to build strategic alliances, coalitions and affiliations; and to transform public policy and influence opinion makers. Visit www.nawbo.org for more information.
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