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January 4, 2005
Guardian Wins Dalbar Seal of Excellence for Policy Guides
Guardian Term and Modified Whole Life (Lifespan) Policy Guides Recognized by DALBAR for Clarity and Efficiency
Boston, MA, January 4, 2005 — DALBAR, Inc., the nation's leading financial-services market research firm, today announced they have awarded their Seal of Excellence to The Guardian Life Insurance Company of America (Guardian) for their Term and Modified Whole Life (LifeSpan) Policy Guides. The DALBAR Seal for Communications is awarded to companies whose communications materials effectively and efficiently meet the needs of policy owners. Before awarding the Seal, DALBAR conducts a series of reviews on the materials to establish that they meet the principal objectives of their audiences.
DALBAR cites Guardian's Term and Modified Whole Life (LifeSpan) Policy Guides for successfully meeting the requirements of policyholders by:
 | Minimizing the use of industry jargon and defining insurance terms to prevent customer confusion about the policy and to facilitate overall comprehension; |
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| Focusing on important policy benefits and features; |
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| Giving attention to the presentation and visual appeal of the documents; |
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| Presenting policy features and concepts in terms of the benefits and consequences to owners; |
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| Presenting information in discreet, manageable portions to make complex insurance topics understandable. |
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"We are extremely pleased to receive this recognition from DALBAR," says Nancy Rogers, Senior Vice President, Corporate Marketing, Guardian. "This award demonstrates our dedication to creating a superior customer experience for our policy owners by providing clear, concise materials. We will continue our commitment to enhance the experience for our customers and reaffirm their decision to choose Guardian for their life insurance needs."
Receiving the DALBAR Seal gives Guardian the right to display the image of the Seal on the guide and make reference to it for twelve months. Guardian paid DALBAR a nonrefundable fee for conducting the review that determined the qualification for the Seal.
About DALBAR
DALBAR, Inc., the nation's leading financial-services market research firm, continues its nearly three-decade commitment to raising the standards of excellence in the industry. With offices in the US and Canada, DALBAR develops standards for, and provides research, ratings, and rankings of, intangible factors that influence the overall customer-service experience in the mutual fund, broker/dealer, managed account, retirement plan, life insurance and property, and casualty insurance industries. Such factors include print communications, Internet, interactive voice response, call center, and financial-professional touchpoints. www.dalbar.com
About Guardian
Founded in 1860, The Guardian Life Insurance Company of America, New York, NY (Guardian) is the fourth largest mutual life insurance company in the United States. As of December 31, 2004, Guardian and its subsidiaries had $39.5 billion in assets. With more than 5,000 employees and 2,900 financial representatives, as well as over 80 agencies nationwide, Guardian and its subsidiaries protect individuals, businesses and their employees with life, disability, health and dental insurance products, and offer 401(k), financial products and trust services. More information about Guardian can be obtained at: www.guardianlife.com.
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