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{ts '2008-09-25 00:00:00.000'}

September is Life Insurance Awareness Month
For media inquiries, contact:

For media inquiries, contact:
Anayo Afolabi
The Guardian Life Insurance Company of America
Tel: 212.598.8329
Fax: 212.919.2790
Whitney Pettyjohn
Manning Selvage & Lee
Tel: 212.468.3904
Fax: 212.468.3654

NEW YORK, September 25, 2008 — The Guardian Life Insurance Company of America (Guardian) and the insurance industry have partnered with celebrities, community leaders and small business owners to launch a campaign to raise awareness about the importance of life insurance.
September, which is Life Insurance Awareness Month, also marks the beginning of open enrollment season, the time of year when millions of employees select important workplace benefits such as life insurance.

Guardian recently launched informational and multimedia tools including:

  • Stories from small business owners, families and their advisors about how life insurance is helping people in real life situations.
  • A detailed report with information to help business owners and consumers decide if whole life insurance is the right choice for their needs.
  • A compilation of calculators and tips for individuals and small business owners which can be viewed at www.guardianitsmylife.com, along with the real life stories.
  • An educational video and Website at www.guardianenrollmenttips.com, with advice from Olympic gold medalist Mia Hamm. The video encourages employees to spend more time reviewing workplace benefits during the fall open enrollment season and emphasizes the importance of life insurance and other employee benefits.
“September is the perfect time for Life Insurance Awareness Month because employees are selecting their employee benefits in the fall,” said Barry Petruzzi, second vice president, Group Benefits, Guardian. “We are raising awareness at a time when people can take action. Purchasing group life insurance at work is relatively convenient, easy and affordable. Employees can protect their loved ones and gain peace of mind for less than what they spend on coffee each month.”

“Group life insurance is a great starting point for employees, but many families and small business owners will likely want to supplement their coverage to ensure that they have adequate protection and the opportunity to build assets,” said Maria Umbach, vice president, Individual Products, Guardian. “Guardian focuses on the needs of small business owners, and permanent life insurance is a powerful tool. Permanent insurance can be used to fund buy-sell agreements and facilitate estate planning. Many entrepreneurs often use the cash value in their life insurance to smooth business rough spots, fund ventures and/or expand their business.”
Guardian’s 2008 campaign is part of the industry-wide Life Insurance Awareness Month (LIAM), recognized each September and coordinated by the LIFE Foundation. Singer, actor and producer Donnie Wahlberg, of New Kids on the Block fame, is the 2008 spokesperson for Life Insurance Awareness Month. More information can be found at www.lifehappens.org.

About Guardian
Founded in 1860, The Guardian Life Insurance Company of America, New York, NY (Guardian) is one of the largest mutual life insurance companies in the United States. As of December 31, 2007, Guardian and its subsidiaries had $41.3 billion in assets (on a consolidated statutory basis). With close to 3,000 financial representatives and 80 agencies nationwide, Guardian and its subsidiaries protect individuals, small business owners, and their employees with life, disability, health, long-term care, critical illness and dental insurance products, and offer 401(k), annuities, and other financial products and trust services. Specializing in the small to mid-size business market, Guardian's Group business unit serves more than 120,000 employers, 6 million employees, and their families. More information about Guardian can be obtained at: www.GuardianLife.com.

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