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Guardian Enhances Enrollment Capabilities with More Spanish Language Services
{ts '2008-11-03 00:00:00.000'}


For media inquiries, contact:
Anayo Afolabi
The Guardian Life Insurance Company of America
tel: 212.598.8329
Anayo_Afolabi@glic.com
 
Kristin Mastrandrea
The Guardian Life Insurance Company of America
tel: 212.919.3965
Kristin_Mastrandrea@glic.com
 

NEW YORK, November 3, 2008 — The Guardian Life Insurance Company of America (Guardian) has made enhancements to its employee benefit enrollment services by adding more features to serve the Spanish-speaking workforce.

According to the U.S. Census Bureau, Spanish speakers constitute 12 percent of the U.S. population. To better serve that growing community, Guardian has introduced customized Spanish-language benefit enrollment kits, with everything an employee needs to make an informed decision in one document, with a company’s name and logo. This latest enhancement complements existing bilingual services such as communications that raise awareness of plan offerings and a toll-free employee benefits hotline (available in over 50 languages) that answers employees’ questions prior to enrolling in order to help them understand their options and simplify the "how to" of signing up during enrollment season.

"According to a recent Guardian survey, 20 percent of small business owners cite providing clear, easy-to-understand information to their employees as their primary challenge during open enrollment season. This latest enhancement to our enrollment services addresses the unique and diverse needs of small and mid-size business owners and their employees," said Elena Wu, 2nd vice president of Group Marketing and Worksite for Guardian. "Spanish speakers comprise a large portion of the U.S., so adding bilingual support services is just a logical step to help business owners and their employees navigate the enrollment process and help them better understand their options."
Guardian has also teamed up with Olympic gold medalist Mia Hamm to promote the importance of workplace benefits during open enrollment season. Guardian produced an educational video for employees, business owners, and benefit decision makers that highlights how workplace benefits can help employees protect themselves and stay healthy. The video features Hamm, a new mom, and provides tips to help employees make the right benefit choices. As a way to help employees enroll in what’s right for them and their families, employers can direct employees to watch the video at www.guardianenrollmenttips.com.
About Guardian
Founded in 1860, The Guardian Life Insurance Company of America, New York, NY (Guardian) is one of the largest mutual life insurance companies in the United States. As of December 31, 2007, Guardian and its subsidiaries had $41.3 billion in assets (on a consolidated statutory basis). With close to 3,000 financial representatives and 80 agencies nationwide, Guardian and its subsidiaries protect individuals, small business owners, and their employees with life, disability, health, long-term care, and dental insurance products, and offer 401(k), annuities, and other financial products and trust services. Specializing in the small to mid-size business market, Guardian's Group business unit serves more than 120,000 employers, 6 million employees, and their families. More information about Guardian can be obtained at: www.GuardianLife.com.

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