Guardian’s founders were entrepreneurial individuals, who banded together for mutual benefit. Today, the Guardian family – including our distribution channel partners, who themselves are small business owners – makes every effort possible to build upon our heritage for the benefit of all our customers.
America’s small business owners are the stabilizing center of gravity for the American economy and have been so from the very beginning. They account for as much gross domestic value as their 18,000 larger corporate counterparts. Even in the worst of times, small business owners deal in fundamental P&L, generally operating with balanced budgets and manageable debt. They effectively “mind the store,” focusing on customers and employees before themselves. In our collective experience with this special and extraordinary group of individuals, we have consistently found them to be optimistic and self-reliant; relying on others is inconsistent with their fundamental operating DNA.
We at Guardian Life believe that small businesses form the economic backbone of the American economy. As part of our company’s commitment to better understand the needs, values and culture of America’s small business owners, we commissioned “The Guardian Life Index: What Matters Most to America’s Small Business Owners” with the strong recognition that small businesses represent not just an extremely important component of the American economy, but the American experience as well. This research is the first initiative of the Guardian Life Small Business Research Institute, a vital and dynamic expression of our company’s commitment to better understanding the needs, values and culture of small business owners in America.
We invite you to visit the Guardian Life Small Business Research Institute site at www.smallbizdom.com.